Carlos Arturo Serna Garcini
Carlos Arturo Serna Garcini is a part time professor at ITAM's School of Business. Carlos areas of interest are in the interplay of organizational behavior, marketing and statistics.
Dr. Garcini’s interests rely on gaining critical insights from human behavior in order to better understand and improve the internal management of organizations as well as their business performance. He specializes in innovative and creative industries and in contexts of rapid organizational change; he is a strong advocate for using data to improve business decisions.